Markets

HONORS & ACHIEVEMENTS

Received: HONORS & ACHIEVEMENTS AWARDS for the following

The Governor’s Commission on Hispanic Affair-Hispanic Heritage Awards for
2007.

The Great Baltimore Committee-Achievement Award for 2007.

ETC was honor as the “Top Minority Firm” by The Baltimore Business Journal
from 2004-2007.

CITY OF BALTIMORE-Certified as MBE in 2007

Top Achiever of the Year for 1994.

Certificate to Hilton Hotels Corporation “Hospitality 101”

Four years Completion of Brand Marketing Adam’s Mark Hotel (Div of HBE)

Travels and Speaks at National Organizational Conferences

PROFESSIONAL ORGANIZATIONS

Currently serve as Sponsorships Chair for ABC 2008 Sports Gala

Currently serve on the Council of Advisors Advertising in NY.

Currently serve as Board Member of Metro Sports Center, LLC

Former Board Member of Brown’s Memorial Shelter for the Homeless.

Newspaper Association of America (NAA, on Diversity)

National Newspaper Publishers Association (NNPA),

Advertising Association of Baltimore (Co-Chairman of Diversity)

The Society to Advance Media Professionalism (Chairman for new memberships)

NAMD (National Association of Market Developers)

Recipient of the Greater Baltimore Committee Achievement Award 2007

Markets

Our Markets Specialize marketing in African American, Asian, and Hispanic markets

African American Markets

The population identifying themselves African American alone grew 15.6% between 1990 and 2000 to 34.7 million. An additional 1.7 million people identify themselves as African American in combination with another race.
The median age of African Americans is 30.3 years compared to 35.3 years for the total population.
There are more African American households in the US 12.1 million than any other ethnic group.

The Hispanic Markets

At 35.3 million, Hispanics are the largest ethnic group in the US. The Hispanic population is also the fastest growing ethnic segment. The Hispanic population grew 58 percent between 1990 and 2000.
Hispanics are a young population with a median age of 25.9 years.
Hispanics households are larger on average with 3.9 members per household.

The Asian Markets

In 2000. 10.2 million people in the US identified themselves as Asian alone and another 1.7 million identified themselves as Asian in combination with another race.
The Asian population is slightly younger than the population as whole with a median age of 32.7 years. Asian Americans are more likely than the population as whole to live in metropolitan areas. Nearly 96 percent live in metropolitan areas of US.

Tonya Monteiro (Dir of Markets/Events) tmonteiro@etcmediaservices.com

R. Cox (Dir of Operations) rcox@etcmediaservices.com

K. Turner (Dir of Media Services) kturner@etcmediaservices.com